Top 5 Beauty Retail Apps on iOS in Latin America, Q3 2024

In the third quarter of 2024, the beauty retail sector in Latin America saw some intriguing trends on the iOS platform, as detailed by Sensor Tower's comprehensive data analysis.

O Boticário demonstrated robust activity with its downloads and active user base. Weekly downloads showed a significant peak in mid-August, reaching approximately 116K, while active users surged to around 1.2M during the same period. Despite these spikes, the app experienced fluctuations, ending September with around 48.5K downloads and 822K active users.

Beleza na Web - Cosméticos maintained a relatively stable performance throughout the quarter. Weekly downloads hovered between 15K and 26K, with active users slightly decreasing from 85K to 76K by the end of September. The app showed consistency without significant peaks or troughs.

SEPHORA: Maquiagem e Perfumes experienced a gradual decline in downloads, starting at around 30.7K in early July and tapering to approximately 14.6K by the end of September. Despite this, active users remained relatively steady, fluctuating around the 170K mark throughout the quarter.

O Boticário Revendedor recorded a notable increase in downloads towards the end of the quarter. Starting with 14.5K downloads in early July, the app saw a peak of 23.8K in mid-September. Active users also increased, reaching approximately 150K by the end of the quarter.

Finally, Época Cosméticos: Loja Online saw a slight decline in both downloads and active users over the quarter. Weekly downloads decreased from 16.2K to 10.7K, while active users dropped from 51K to 43.7K by the end of September.

These insights into the performance of beauty retail apps in Latin America provide a snapshot of user engagement and app popularity in the region. For more detailed insights and data, visit Sensor Tower.